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  2. Fractional MOps Lead

The Marketing Operations subscription.

A fractional marketing operations lead for B2B teams, on a monthly subscription. Senior help from an Adobe Certified Master, without a long hiring process.

Book a call See what’s included

Sound familiar?

MarTechulate provides a fractional MOps lead for B2B marketing teams on a monthly subscription. David Frederick, an Adobe Certified Master in Marketo Engage Architecture, owns your marketing operations roadmap, runs campaign operations and QA, manages lifecycle, scoring and integrations, and reports to leadership, across Marketo Engage, HubSpot, Salesforce and the tools around them.

Adobe Marketo Engage certification badges, including Adobe Certified Master

The subscription.

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From

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One monthly fee.

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Book a call

Every month includes

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Scope is agreed together each month, so it grows or shrinks with you.

Hiring vs subscribing.

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Hiring a MOps leadSubscribing to MarTechulate
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How it works.

First

A 30-minute call

We talk through your stack, your team and what’s not working. If a subscription isn’t the right fit, I’ll tell you, and point you to what is.

Weeks one and two

Onboarding audit and roadmap

I get access, review your marketing automation platform, CRM sync, lifecycle and reporting, and agree a 90-day roadmap with you. The quick fixes start straight away.

Every month after

Your MOps lead, running the work

A weekly call, a shared backlog you prioritise, and a monthly review where we agree next month’s scope. Everything is documented as we go, so your team always owns the setup.

What clients say.

“David from MarTechulate is highly knowledgeable about all things Marketo and super well organized. Happy with the outcome, should have hired David earlier!”

Nadi Davis, Sr Director, Revenue Marketing & Marketing Operations, PayIt

“David’s recommendations gave us a clear, scalable roadmap and helped turn complex business requirements into practical Marketo solutions that are now either live or ready for activation.”

Doug Weinreich, Head of Marketing Automation & Analytics, Edmund Optics

MOps questions.

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Let’s talk.

Thirty minutes on Google Meet with the person who’d be your MOps lead. Bring the backlog, the stack, or the role you’ve been trying to hire for.

Nothing suitable? Email david@martechulate.com and I’ll find a time that works.

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