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Marketo Engage consultancy.

Audits, implementations and ongoing support for B2B teams in the US and Europe, from an Adobe Certified Master in Marketo Engage.

Book a call See services

Sound familiar?

MarTechulate is a Marketo Engage consultancy led by David Frederick, an Adobe Certified Master in Marketo Engage Architecture. I audit and fix instances that have drifted, implement new ones, migrate teams from HubSpot, Account Engagement (Pardot) and Eloqua, and run Marketo day to day on a monthly subscription.

Adobe Marketo Engage certification badges, including Adobe Certified Master

What I help with.

Audit and optimisation

Marketo audit and optimisation

Most Marketo instances drift. Programs pile up, smart campaigns fire on rules nobody remembers, and sync errors quietly stop leads reaching sales.

An audit reviews the whole instance and gives you a written report and roadmap ranked by impact and effort. Then I fix it with you, from lifecycle and scoring to data, attribution and reporting.{% if cfg.timeline_audit %} Audits usually take {{ cfg.timeline_audit }}.{% endif %}

  • Database health and duplicates
  • CRM sync errors and field mapping
  • Smart campaigns and triggers
  • Program structure and naming
  • Lifecycle, scoring and routing
  • Attribution setup
  • SPF, DKIM and DMARC
  • Consent and preference centre

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Book an audit

Implementation and migration

Marketo Engage implementation and migration

The decisions you make in the first few weeks of a Marketo implementation are the ones you live with for years. A good implementation fits your business, your processes and your people.

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  • Instance setup and user roles
  • CRM sync design
  • Program templates and naming
  • Lifecycle and scoring
  • Deliverability and consent
  • Data migration and rebuilds

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Scope a project

Managed services

Marketo managed services

Senior Marketo support on a monthly subscription. Campaign builds, fixes, sync issues and the backlog, with scope reviewed together every month.

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  • Campaign builds and QA
  • Monthly health checks
  • Sync and data issues
  • A backlog you prioritise

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Talk about a subscription

Need a senior lead across your wider marketing ops stack? See Fractional MOps Lead.

Recent Marketo projects.

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Turning complex requirements into a Marketo roadmap that shipped

The problem
Marketo needed to recognise logged-in website users and pass that data into campaigns, alongside a wider set of requirements that had to fit one scalable design.
What I did
Designed the roadmap, then built and documented a custom hidden-form integration using Google Tag Manager, session storage and a logged-in data layer event.
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“David’s recommendations gave us a clear, scalable roadmap and helped turn complex business requirements into practical Marketo solutions that are now either live or ready for activation.”
Doug Weinreich, Head of Marketing Automation & Analytics, Edmund Optics

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Rebuilding sender reputation on a new sending domain

The problem
Marketo sent from a root domain shared with other tools, and hard bounces and long-term non-engagers had never been suppressed.
What I did
Audited SPF, DKIM and DMARC, moved Marketo to a dedicated subdomain with a gradual warm-up, agreed who counts as commercially emailable in each region, and ran a re-permission campaign to clean the database.
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Marketo questions.

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Let’s talk.

Thirty minutes on Google Meet with the architect who’d do the work. Bring your instance, a diagram, or just the thing that’s been annoying you.

Nothing suitable? Email david@martechulate.com and I’ll find a time that works.

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